UNVETTED / Host
Ricky Sussams
Founder · VetStack Consulting
Ricky Sussams is the founder of VetStack Consulting, an independent UK veterinary technology consultancy and Co-Host of UNVETTED. He came up through practice as a practice manager and then group manager, before leading PMS rollouts across more than 800 sites at CVS, VetPartners and IVC Evidensia, and customer success at PetsApp and Lupa. VetStack takes no referral fees and resells nothing.
01 Biography
Ricky Sussams is the founder of VetStack Consulting, an independent UK veterinary technology consultancy. He started on the practice floor as a practice manager and then group manager, which is where most of his views about veterinary software were formed. He went on to lead practice management system rollouts across more than 800 sites at CVS, VetPartners and IVC Evidensia, and held customer success leadership roles at PetsApp and Lupa.
VetStack now works with vendors, corporates and investors on market entry, due diligence and adoption design, and is vendor-agnostic by construction: no equity in PMS vendors, no referral fees, no reselling. His interest is in why good software succeeds or fails once it meets a real team on a real day.
Ricky Sussams is the founder of VetStack Consulting, an independent UK veterinary technology consultancy. He spent close to two decades on the operator side at CVS, VetPartners, IVC Evidensia, PetsApp and Lupa, including PMS rollouts across more than 800 practices. VetStack takes no referral fees and resells nothing.
Areas of expertise
02 Coming up
Next in the room.
Co-Host / Upcoming talk
Who Pays for the Swipe?
A broader conversation about the economics of veterinary care- margins, affordability, pricing, payment models, client trust, and the financial decisions that ultimately land at the front desk.
Sunday, December 6 at 4:00 PMSee upcoming talks →03 Appearances
Watch the
conversations.
Every published UNVETTED episode, interview, panel, or conversation featuring Ricky Sussams.
Co-Host / Episode 003
More Than Resilience: Why burnout isn’t just an individual problem.
Burnout is often framed as something individuals need to manage better. This conversation looks at the bigger picture: how leadership, expectations, staffing, workload, boundaries, and workplace culture shape the way people experience veterinary medicine. We’ll talk about where personal resilience matters, where it stops being enough, and what healthier workplaces can actually look like.
Co-Host / Episode 002
Building It From Scratch: The good, the bad, and the ugly of veterinary entrepreneurship.
What is it really like to start a veterinary practice from scratch? Dr. Lewis joins Unvetted to discuss financing, hiring, construction, vendors, technology, leadership, mistakes, ownership, and the realities veterinarians face when becoming entrepreneurs.
Co-Host / Episode 001
No Surprises, Ever: What Clients Actually Need From You
Glen Baker brings an outside-in look at veterinary client experience: why surprises destroy trust, what great service actually feels like, and what veterinary teams can learn from businesses built on relationships and referrals.