Glen Baker portrait

UNVETTED / Speaker

Glen Baker, REALTOR® | Chief, Boonton Fire Department

Founder & Team Leader · MorrisAgent Team at RE/MAX Select

Glen Baker is the founder of the MorrisAgent Team at RE/MAX Select and Chief of the Boonton Fire Department. He has built a referral-driven real estate business around high-touch client service and one simple promise: “No Surprises, Ever.” He is also a longtime dog foster specializing in pit bulls and mixes.

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Glen Baker is the founder and Team Leader of the MorrisAgent Team at RE/MAX Select, where he has built his business around an unusually simple client-service philosophy: “No Surprises, Ever.”

His approach is high-touch, candid, and heavily referral-driven. Clients consistently describe Glen and his team as responsive, communicative, proactive, and willing to go well beyond the normal boundaries of a real estate transaction. His team deliberately pairs technology with personal service rather than treating technology as a replacement for the relationship.

Glen is also Chief of the Boonton Fire Department, where he leads major incidents, helps set departmental policy, and represents the department to local and state agencies. That role brings a very different version of the same challenge: communicating clearly, earning trust quickly, and serving people when the stakes are high.

Outside of real estate and the fire service, Glen has fostered dogs with 11th Hour Animal Rescue since 2018, specializing in pit bulls and pit mixes. That gives him another perspective on veterinary medicine — not from inside the profession, but as a pet owner and foster who has actually had to navigate care.

On UNVETTED, Glen brings the client perspective: what people actually notice, what makes them trust a professional, why communication failures can outweigh good technical work, and what veterinary teams can learn from businesses where the client experience determines whether people ever come back.

Areas of expertise

Client ExperienceHigh-Touch ServiceCustomer CommunicationTrust & TransparencyRelationship-Based BusinessReferral-Based GrowthReal EstateLeadership Under PressureEmergency ServicesCommunity ServiceDog FosteringPet Owner Perspective

Next in the room.

Guest / Upcoming talk

No Surprises, Ever: What Clients Actually Need From You

Glen Baker brings an outside-in look at veterinary client experience: why surprises destroy trust, what great service actually feels like, and what veterinary teams can learn from businesses built on relationships and referrals.

Thursday, September 24 at 7:00 PMSee upcoming talks →

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